Download Whitening Lightning and Gerard Cosmetics Mobile Apps!

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Be sure to download the mobile app for Gerard Cosmetics and Whitening Lightning and be first in line for news about FLASH SALES and special offers. Go into the App Store on your phone to sign up.

Whitening Lightning at home teeth whitening products are the number one celebrity choice for teeth whitening and the favorites of beauty consultants, worldwide.

Dial A Smile and Zero home teeth whitening contain NO HARSH CHEMICALS. They also contain no poisons, such as you might find in other teeth bleaching products. The best part is, they are both highly effective. Your teeth will be shades whiter in just 20 minutes.

The development of all home teeth whitening products in the Whitening Lightning laboratory is/are supervised and put through extensive quality control processes before our products ever make it onto your teeth. We care most about health and wellness and we’ve worked hard to develop teeth whitening products that will protect you as you whiten.


A tube of vitamin E comes with every home teeth whitening system. Rub it on your gums and the inside of your lips. Sensitive teeth and gums? With our specially formulated product Zero White, even sensitive teeth experience pain-free teeth whitening.

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Whitening Lightning and our sister company, Gerard Cosmetics, were created with pure passion and clear vision. They were designed to offer every woman products that are the solution to everyday beauty issues.

We stand by every product we release and make everything with love and attention to detail. In a sea of endless home teeth whitening systems and makeup lines, Gerard Cosmetics infuses your essentials with glam.

Mobile App

Gerard Cosmetics is a line created by women who empower each other. We strive to offer products that are luxurious, accessible and endlessly chic for ALL.

After the success of Whitening Lightning, CEO Jen Gerard offered her signature Color Your Smile lighted lip glosses and Brow Bar to Go. They generated endless buzz on social media and online platforms. The seeds were planted for a full line of products.

The company decided to create a line completely devoted to cosmetics. Jennifer Gerard listened to feedback on Twitter, and talked to fans at charity events and conventions. The public became the inspiration of what would become Gerard Cosmetics.

YOU are the reason we care so deeply about creating products that speak to your needs and help you to be the best possible version of yourself. Thank you for inspiring us and opening our hearts and minds to every possibility.

Do you have the Gerard Cosmetics mobile app? Be sure to download it NOW so you don’t miss special offers and other important news. Follow us @GerardCosmetics on Facebook, Twitter and Instagram

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Southern California innovator and CEO of Gerard Cosmetics, Jennifer Gerard, wheeled her home teeth whitening company, Whitening Lightning onto the home teeth whitening scene in 2010. Whitening Lightning became an international rage among celebrities, entertainers, and their fans. In 2014 sister company, Gerard Cosmetics took center stage worldwide. Beauty experts around the world are thrilled and impressed by the quality of these fine cosmetic products. Visit our website to watch a collection of demo videos.


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