Eco-friendly Teeth Bleaching with Zero White Home Teeth Whitening System


Most people are concerned about the environment these days and Whitening Lightning is a company that cares. That’s why we formulated Zero White Home Teeth Whitening System to be 100% safe for the environment.


Zero White contains botanical elements that remove stains and brighten dingy, discolored teeth; restoring them to their natural brilliance. It’s safe for the environment and safe for you. In fact, you can even use Zero White to whiten your teeth while pregnant or nursing.

NOTE: It’s always a good idea to talk with your doctor before using any products while nursing or pregnant.

All Whitening Lightning products are also cruelty free. There is never any animal testing. You can be confident knowing you’re using products created by a company that cares.


People who have never used products to whiten teeth at home often wonder about the process.

Is it long and tedious?  

Is it difficult to do?  

The answer to both of these questions is no–if you’re using Whitening Lightning products. There are no messy trays and with Zero White the process is pain-free, so if you have sensitive teeth or gums, there’s another thing to celebrate.

Sensitive teeth? Here’s a short video:

The whole process takes just 20 minutes. In most cases your teeth will be many shades whiter after your first application.

Visit WhiteningLightning,com to learn more about our home teeth whitening products. As you brwse you’ll also see                Dial A Smile, a celebrity favorite since 2010. Check out our special offers and bundles!
Whitening Lightning super booster and brow bar product imageZero White Teeth Whitening Systemsale-shop-now-sidebarsultry-sixBB Creme

Southern California innovator and CEO of Gerard Cosmetics, Jennifer Gerard, wheeled her home teeth whitening company, Whitening Lightning onto the teeth whitening scene in 2010.  Whitening Lightningbecame an international rage among celebrities, entertainers and their fans. In 2014 sister company,Gerard Cosmetics  took center stage. Beauty experts around the world are thrilled by the quality of these fine cosmetic products.



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