Lip gloss was first invented in 1930 by Hollywood cosmetic icon, Max Factor. Having originally moved to Los Angeles to sell made-to-order wigs and theatrical makeup, he wanted to formulate something with more glitz than lipstick to be used in films. When women watching those films went crazy over the concept and wanted it for themselves, Max Factor developed a commercial brand. The product, X Rated, was launched in 1932. Believe it or not, the product was on the market until 2003 when it was finally retired by Procter and Gamble.
The history of commercially available makeup leading up to the premiere cosmetic line launched this year by Gerard Cosmetics is interesting to say the least. In 1973 a company by the name of Bonnie Bell introduced flavored lip glosses called Lip Smackers. This brand is still popular with teenagers 40-plus years later!
Color Your Smile is today’s solution for smooth, silky, kissable lips. Each highly-pigmented gloss drapes your lips with rich color.
Color Your Smile Lip Gloss not only colors your smile, but also protects your lips from the drying elements of wind, cold and the sun. Dry lips are no fun and just as drying ages the skin, it ages the lips. Color your smile lip gloss creates a layer of protection to keep your lips youthful and beautiful.
Another feature of Color Your Smile Lip Gloss is the plumping agent we use to make your lips appear softer and fuller. Just take a look at some of the photos posted by beauty experts who use it. Ne need to bear the expense of collagen, Restalin or Juvaderm with this inexpensive alternative!
Color Your Smile Lip Gloss by Gerard Cosmetics comes in a sleek and elegant applicator. A mirror and lighted applicator brush allows you to apply anywhere, daytime or evening. It stays on too, so you wont have to worry about continuous application. Carry it in your purse or brief case for convenience.
Color Your Smile Lip Glosses come in an array of colors for light or vibrant looks. Use them alone or together for your own unique color! You can even combine with your favorite Gerard Cosmetics lip stick. We introduced a full line early last year. Check them out here: www.gerardcosmetics.com/lipstick
Southern California innovator and CEO of Gerard Cosmetics, Jennifer Gerard, wheeled her home teeth whitening company, Whitening Lightning onto the teeth whitening scene in 2010. Whitening Lightning became an international rage among celebrities, entertainers and their fans. In 2014 sister company, Gerard Cosmetics took center stage. Beauty experts around the world are thrilled by the quality of these fine cosmetic products.